Stockton Flavor Fest

Deliverables

Marketing Campaign
Web/Digital
Print
Wayfinding and Signage

Role

Graphic Designer
Branding and Visual Identity Design

Credits

Videography Jesse Salazar
Marketing Manager Amy Alpers
Photography Miguel Barajas

Overview

Stockton Flavor Fest was hosted May 14 & 15, 2022 at the Weber Point Events Center in Downtown Stockton. The two-day festival was a celebration of the food, music, and cultures that make up the diverse communities and cultures in Stockton, California. With the help of local nonprofits, organizations, artists, and creatives, Stockton Flavor Fest created a sense of pride and excitement in our community.

Highlights

11,616 Total Participants
9,430,655 Ad Impressions (Print & Digital)
$26,500 Raised for Non-Profits
WINNER Best New Festival (2022) in International Festival and Events Association

Brand Direction

Looking at the existing logo’s color scheme and style, the bold orange and yellow are very reminiscent of the retro 70’s era. The current design trend of referencing the 70s as an inspiration has grown in its relevance, as seen by Burger King’s rebrand and the reemergence of its logo from the 70s.

Embracing the festival's theme of culture, cuisine, and community, I went for more fun and funky approach to reflect the festival's main headliners: The Ohio Players, a 70s funk band popular for their songs "Fire" and "Love Rollercoaster"!