Stockton Lantern Festival

Deliverables

Marketing Campaign
Web/Digital
Print

Role

Graphic Designer
Branding and Visual Identity Design

Credits

Videography Jesse Salazar
Marketing Manager Wes Rhea
Photography Jesse Salazar, Wesley Sosa

Overview

The Stockton Lantern Festival is a 51-day event held at the Stockton Ballpark that features larger-than-life handcrafted lanterns, interactive experiences, and pop-up cultural shows. Organized and produced by ASM Global Stockton, in collaboration with Tianyu Arts & Culture, the Visit Stockton team was hired as a creative marketing agency to produce the brand identity, marketing collaterals, and social media content for this first-time event.

Highlights

30,000+ Total Attendees
51-Day-Long Event
4,125,753+ Ad Impressions (Print & Digital)
4,700+ Total Social Media Followers (FB + IG)
WINNER: International Festivals & Events Association Pinnacle Awards (2024)
Gold: Best New Festival, Best Single Digital Social Ad, Best Digital Ad Series, Best Promotional Photograph, Best Printed Materials (Single page)
Silver: Best Instagram Site
Bronze: Best Promotional Poster

Logo Design & Brand Identity Development

For this project, we are sent by the organizers Tianyu Arts & Culture images of the lanterns that they will be bringing to Stockton, along with the theme "Koda's Journey to the Magic Forest." This theme will rotate and change annually, so I had to create a logo that establishes what the event is, while also being flexible enough to be modified and applied to the different themes in the following years.

As a result, I landed with focusing on a typographic-centered logo, featuring ornate text to reflect the magical themes of the lanterns. While the text establishes the fantasy and mystical quality of the event, its colors are the design elements that can change in the future to better reflect the chosen theme of the event.