Fantastic 4 Stockton Campaign

Deliverables

Marketing Campaign
Web/Digital
Print

Role

Graphic Designer
Branding and Visual Identity Design

Credits

Videography Jesse Salazar
Marketing Manager Amy Alpers
T-Shirt and Poster Artworks 99Designs

Overview

The Fantastic 4 Stockton Campaign is an online petition aimed to boost positive media coverage for Stockton, historically declared as the Birthplace of the Fantastic 4, by the Marvel man himself - Stan Lee. With support from Mayor Kevin Lincoln, Al Greco (owner of Al's Comics), Joe Field (the originator of Stockton becoming the home of the Fantastic 4), and the Visit Stockton team, we launched a petition accompanied by an engaging video and social campaign to unite the community around our shared enthusiasm for the Fantastic Four and love for Stockton.

Highlights

1.3mil Impressions
41.6k Engagements
135.2k Video Views
10.5k Link Clicks
President's Award: Silver - Integrated Campaign: Reputation Management
Hospitality Sales and Marketing Association (HSMAI) Adrian Awards

Logo Design

For this campaign, I wanted to incorporate the Visit Stockton logo to keep the established brand identity within our organization. In incorporating the Fantastic 4 logo, I kept it simple and did not use the exact logo Marvel uses, to prevent any cease and desist claims. For the color palette, I used Visit Stockton's blue and orange brand colors.